WPA Pinfold

Our Work A new generation stout

Inspired by the Cornish provenance, Mena Dhu the new generation stout, aims to position St Austell’s as a contemporary brewer.

Brewed to a 100-year-old Cornish recipe, Mena Dhu combines the best of the old with added complexity, flavour and refreshment of the new wave of craft – appealing to both markets.

The graphic is inspired by the historic notes of the Celtic stone carvings which are captured throughout the branding of the collateral; the unique tap handle emulates the Cornish slate, giving the brand real provenance.

Since the launch, Mena Dhu has been well received within the beer industry and has seen continuous growth in market share.