WPA Pinfold

Our Work Pure Hopped

A collaboration between Purity Brewing Company and Weston’s Cider saw the creation of a new and innovative canned craft cider; Pure Hopped. The beautifully balanced and smooth drinking cider, with subtle citrus flavours, is made from locally sourced Herefordshire apples and a dash of English Target hops from Worcestershire.

The hand-drawn illustrations, along with a 360 – degree canvas of the brewers’ location, tells a story of how the cider is made, showcasing the traceability of the ingredients and the artisanship that consumers are ultimately seeking. The brand is positioned as a premium craft cider of the absolute finest quality and has been well received within the beer market.