WPA Pinfold

Our Work Rebranding handcrafted cider with a new world twist

Bulwark is a cider maker based in the rich and fertile Annapolis Valley of Nova Scotia, Canada.

We rebranded and repositioned Bulwark to support their value proposition.

The new design positions Bulwark as a premium and authentic range of ciders with an artisan provenance and natural ingredients.

+50% Growth in sales

Winner Design Effectiveness Award

+62% Increase across on-trade and off-trade sales in Nova Scotia

Following the rebrand of Bulwark, new accounts have been won in the USA, UK, Hong Kong and China.

The new branding has had a tremendous impact on the community as we can use it to sell not only our craft ciders but the province of Nova Scotia as a whole.