Located in the heart of Manchester’s Media City, The Beer Studio is a brand new brewery dedicated to experimentation and innovation in the brewing of cask ales.
We created a brand identity for this specialist brewing arm of Hydes Brewery, positioning the business for a younger, more urban market.
The innovative nature of the brewery is reflected in the use of the Manchester skyline, with minimalist design and fluorescent colours, creating great shelf stand-out.
The new brand identity is consistently applied across all communications to build brand integrity.
The Beer Studio’s online presence allows users to explore what the brewery has to offer.
+14% YOY sales growth
Winner Gold Design Effectiveness Award
+100% Sales in Beer Studio Range on-trade YOY
We have been overwhelmed with the terrific response we have had to our first collection of Beer Studio ales, each and every one of our beers has sold out well ahead of expectation. In creating and engaging a new drinker franchise, WPA Pinfold has provided us with a strong foundation and given us even greater confidence to continue to further innovate.