WPA Pinfold

Our Work The new world cider

Referred to as Nova Scotia’s most famous cider brand, Bulwark is handcrafted using freshly pressed apple juice from the rich and fertile Annapolis Valley.

The new brand and packaging range totally transforms Bulwark, by using hand-drawn lettering and an organic design to deliver the core provenance messages in a way that is engaging and on market.

The copper brand colours give Bulwark the added premium look and feel, essential for shelf stand-out.

The new design positions Bulwark as a contemporary, premium and authentic cider delivering fantastic return on investment.

+62% Increase across on-trade and off-trade sales in Nova Scotia

Winner Design Effectiveness Award

+50% Growth in sales

Following the rebrand of Bulwark, new accounts have been won in the USA, UK, Hong Kong and China.

The new branding has had a tremendous impact on the community as we can use it to sell not only our craft ciders but the province of Nova Scotia as a whole.