WPA Pinfold

Our Work Triple the impact with Okell’s craft range

Triple the impact with Okell’s craft range

The boom in craft beer offerings had left Okell’s ales struggling to get traction with new accounts and across its Market Town Taverns estate.

We were challenged to create branding for a radically different range of experimental beers that complemented Okell’s traditional range of ales, with their monolithic pump clips, and built on the beers’ Isle of Man provenance.

The result, a contemporary positioning for the Triskelion range that has real resonance with the craft drinker and amazing stand out on bar.